Develop a media mix of promotion channels

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The final stage is the formation of a promotion channel strategy based on all the information collected. This is the result of our strategy, for which we analyzed the audience and competitors, filled in frameworks, conducted deep dives and found insights.

Here it is necessary to determine the optimal sequence of namibia cell phone number list channel activation in accordance with the product life cycle and seasonality of demand. For each channel, a strategy with promotion mechanics is developed that reflects the specifics of the audience's interaction with the channel, and intermediate KPIs and evaluation criteria are established for each channel, which will allow timely course correction.