How to do content marketing for e-commerce?

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The idea that content marketing for e-commerce is something that causes doubts for many, especially thinking that it is not useful or necessary. Although the owners of this type of business usually bet 100% on paid advertising, as in the case of Google Ads, the reality is that businesses selling services and products online can benefit greatly by combining it with a good organic strategy .

The principles to follow when doing content marketing for e-commerce are basically the same as those that would be followed for any website, since the structure, theme and format of the content are determined by the specific sales and conversion objectives.

If you are about to start generating content for your e-commerce to increase your traffic and your list of potential clients, consider the following steps:


1.- Create an editorial calendar as a basis for content marketing for e-commerce
The editorial calendar is an essential pillar estonia email address of any Inbound and content marketing strategy, because it allows us to plan in detail all the details and characteristics of the content that we are going to generate in a given period, as well as to carry out a subsequent analysis of its performance.



The most important thing is that each of the contents that we plan in the calendar has a well-established objective. Is the idea to answer a frequently asked question by a certain type of buyer? To position a keyword? To generate leads for a product's e-mail marketing campaign? All of the above?

The more complete and relevant a piece of content is, the more SEO goals it will be able to meet and the better results it will get. Some of the data you should write down in each piece of content.