Generate ads based on landing page analysis

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Select keywords based on behavioral patterns;
Automatically generate video creatives.
But the main thing is that it became possible to fine-tune these processes. We discovered that it is possible to “train” the neural network on successful creatives. The system begins to better understand the brand’s Tone of Voice and creates more relevant ads.

Deepening integration with marketplaces. Yandex is croatia cell phone number list actively developing advertising formats for marketplaces.

Key changes:

The emergence of special formats for different categories of goods;
Possibility of dynamic adjustment of rates depending on the position of the product in the search results;
Integration with inventory management systems.
Development of forecasting systems. New tools for forecasting campaign effectiveness have appeared: