Imagine this: you put effort into creating the perfect email, but it remains unread. Sound familiar? This is where the cascade system comes in – a powerful tool that gives a second, and sometimes a third life to your messages.
How does it work? If your first letter is not read (it happens to the best of us!), the system throws up another one - with a new subject line, in a different format, with a more advantageous offer. This is japan cell phone number list how an experienced salesperson operates, who intuitively knows when to change tactics and find an approach to each client.
Timing is everything in a cascade system! It’s especially useful to track “tails” of opens — time periods when users interact with your email. Abandoned cart reminder? Send it right when the desire to buy is still at its peak. Birthday greeting? Better in advance — let the client feel that you haven’t forgotten about their holiday.
The key is to monitor whether the goal has been achieved at each stage of the cascade. If the user has already performed the action you were counting on, the next mailing becomes redundant and can be irritating. No one likes to receive congratulations on a purchase after they have already made it, right?
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