5 Keys to Make Your Website Appear in Voice Searches

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Our reality is increasingly resembling futuristic movies and TV shows. The evolution of artificial intelligence and its integration into our daily lives is already happening (on a small scale) and seems poised to grow. Robots understand us and respond to our needs. They talk to our hairdressers and even tell our children what to wear. And this has only just begun.

Digital marketers, for a change, can't help but adapt (and try to get ahead of) the new consumer reality, and the first curveball we're thrown is voice search . It's been rumored for some time that voice searches will have a significant impact on SEO, but that's as far as predictions go. Several studies now claim that in just two years, 50% of searches will be voice-based.
Of course, not everyone usa mobile database will be swayed by the convenience of outsourcing their search process to Google Assistant, Siri (iPhone), Cortana (Microsoft), or Alexa (Amazon). Some, like those who still have a phone with a keyboard that makes real noise, will take a little longer to make the switch (until they have no other choice). But now is always a good time to start optimizing your website or e-commerce site for voice search .

5 tips to optimize your website for voice search:
Work on long-tail keywords
When we search on desktop or mobile, we usually use no more than 3 or 4 words, while in voice searches, we ask questions as if we were addressing another human being (natural language), so we usually use a minimum of 6 words. That's why we need to focus on long-tail keywords to get a foothold in voice search results.

Keep in mind the 6W
When a person searches by voice, they usually use what is known in journalism as the 6Ws (when, where, why, who, how, what). In journalism, it is used to specify what information a headline, lead, and first paragraph should contain. For digital writers, it will serve as the most relevant information their descriptions should contain in order to answer users' questions and appear first in voice searches. It is also important that answers (for example, in FAQs) are short and in child-friendly language, as Google takes into account that they will not be read but heard , and will reward easy understanding.

Target: Position 0
We've talked a lot about being first in Google search results! Well, now we're no longer satisfied with being first; we want to appear before the first! This is what is known as position 0. Google's algorithm update in March 2018 gave more relevance to position zero in the SERP, that is, the appearance of an informative featured result that Google identifies as the best answer to the user's search, the Featured Snippet . It's the first to appear and, therefore, the only one the user hears when searching by voice .

Apply Micro-moment Marketing
It's about creating strategies to capture users' attention at specific moments. There's nothing better than being in the right place at the right time —what in photography is known as the decisive moment—because it can tip the purchasing decision in our favor . It's important to anticipate those moments and adapt to them to make the most of them. To take advantage of micro-moments, working on local SEO through Google My Business can also help us.

Speed ​​matters, a lot!
A recent study found that voice search results load much faster than regular search results . The loading time for voice searches is 54 seconds, while that of a regular web page is 2.1 seconds. There is also a notable difference in the loading time of a full page. Voice search results loaded in 4.6 seconds, while those of a regular website took 8.8 seconds. The conclusion we can draw from this is that if we want to appear in voice search results, we better have the fastest loading time possible . To do this, we can use AMP , a technology that works to optimize the loading time of a website when accessed from a mobile device. Or we can simply ensure that the responsive version of our website on mobile is as optimized as possible. Remember that decisions are made in micro-moments, so we can't afford to keep the user waiting.