Effortless data synchronization with other systems

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B2B mid-market companies in particular often use different systems for different functions. They might have one tool for reporting, one for accounting, and yet another for email marketing. In the worst case, these systems don't even communicate with each other and aren't coordinated. When exporting data, for example, you can never be sure whether all relevant information is included. HubSpot Operations Hub's data synchronization feature provides the answer to such user frustrations, ensuring your information is always consistent and up-to-date.

Data can now be synchronized between HubSpot and a variety of external systems ivory coast phone number data such as Google Contacts, Microsoft Dynamics, Zendesk, MailChimp, Mindbody, Stripe, etc. without the need for costly integrations.

screenshot operations hub sync

Whether you use HubSpot as a CRM or not, you can connect any type of app to HubSpot. From ERP systems to email marketing apps, from customer service tools to billing apps. The full collection of out-of-the-box supported apps can be found on the HubSpot Marketplace . HubSpot says more apps will be added to the list over time.

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There are four main differences between data synchronization in Operations Hub and a traditional integration:

Traditional integrations synchronize data one-way. Integrations with data synchronization work two-way, passing information to any system. This isn't as easy to achieve with a traditional integration. For example, contacts from your CRM are synchronized with your email platform, but not vice versa.

Data synchronization also transfers future as well as historical data between the systems used, which is not possible with traditional integrations.

Traditional integrations are trigger-based. For example, if a specific piece of information in a record is updated in one app, it is only forwarded to the other app's database. The new hub's data synchronization occurs in real time, keeping two databases consistently synchronized.

Data synchronizations are customizable, meaning you can limit what information is communicated between apps and update your selections at any time.