In this article, the reference portal https://molinare.es/ highlights the fantuan database benefits of CRM systems and will explain how they can help you organize all your sales, build strong relationships with your customers, and improve sales performance while increasing their loyalty.
Table of Contents [ Hide ]
1. Orientation and establishment of relationships with new clients
2. Strengthen relationships with your current customers
3. Consider your audience holistically
4. Show appreciation for your best customers (and grow your business).
5. Track and improve your marketing performance
6. Save time with automation
7. Gain insights to better understand your business
1. Orientation and establishment of relationships with new clients
Every time someone makes a purchase from your online store, subscribes to your newsletter, or clicks on one of your ads, they’re giving you valuable new data about your audience. And once you have all this data in a CRM platform, you can start using it to make smart decisions about who your target audience is and how best to reach them.
One of the most effective tools a business can use to attract new customers is social media advertising . Most social media platforms allow you to advertise to people based on certain factors, such as the keywords they use in their posts or profiles, their interests, or industry, but when you have all of your customer information stored in one place, it opens up a powerful new social media advertising option.
For example, when you create a Facebook or Instagram ad, you can use all of your existing customer data to create lookalike audiences for your biggest followers and most loyal customers. You can then target this new audience with ads that promote your products, services, or any aspect of your brand that you think they might like. Targeting the people most likely to purchase from your business is a great way to increase your advertising budget and grow your audience.
When new people interact with your business by making purchases or signing up for your mailing list, they’ll also be included in your CRM database so you can quickly identify them and send them follow-up emails, thank you notes, or anything else that can help you start building relationships with them. And once they become big fans and loyal customers, you can use their information to help build the next social media lookalike audience you advertise to. It’s like a marketing circle of life that provides one of the biggest benefits of CRM software!
