Improves brand visibility and positioning. Once podcasts, depending on their subject matter, have established themselves in a niche market, it is time to generate valuable content for listeners, which will translate into greater visibility and brand recognition.
They create communities. Podcasts encourage communities to form around them, which end up interacting through other channels, such as social media.
After a decade of continuous growth, podcasts remain one of the most promising content formats, and are expected to remain so for years to come.
According to iVoox, this year both the list of finland consumer email personalization and specialization of podcast content will grow , especially in the field of information. In addition, content creators on these platforms will be able to increasingly consolidate their profession through increased monetization of their creations through subscriptions and advertising.
But what trends will mark the podcast sector in 2023? According to a study carried out by iVoox , they are the following:
Learning, the main motivation . According to data from the latest iVoox Observatory, almost 66% of listeners listen to podcasts as a way of learning about different topics, and proof of this is the success of popular podcasts. According to the same study, the average podcast listener has a predilection for topics such as history, mystery or politics.
Competition between platforms . There is now a wide variety of platforms for accessing podcasts, which has greatly boosted the growth of the sector. In addition, the content offering is increasingly large, which means that different platforms have to develop their own strategies to retain their listeners.
A podcast for every type of listener . One of the main objectives of all platforms is to create content adapted to the needs of the audience in order to try to retain them. Content trends for podcasts in 2023 include current affairs, audio fiction, true crime, gossip press and podcasts aimed at Gen Z.
