One of the main differences that a trigger has in relation to other mailings is that it does not have the typical CSV of contacts so often used in mass communications . In this particular case, only the communication in HTML is available, that is, the message that reaches the recipients.
It is certainly an excellent email marketing strategy that can help you boost your email deliveries. Now that you know how trigger emails for NGOs can benefit you, you can start creating your messages using triggers .
TABLE OF CONTENTS
6 examples of trigger emails for NGOs that inspire
1.- Welcome email – Four Freedoms Park Conservancy
2.- Sending a newsletter – saint helena email address Chang Zuckerberg Initiative
3.- Obtain donations – Charity Water
4.- Volunteer recruitment – Patagonia Action Works
5.- Thank you letter – San Francisco-Marin Food Bank
6.- Campaign Update – Care Australia
Design your email trigger for NGOs
6 examples of trigger emails for NGOs that inspire
Do you want to start working on your NGO trigger email strategy right now? Then it's time for you to learn about some trigger models that some nonprofit organizations use to achieve success in their social causes. This will serve as a guide for creating your own emails:
1.- Welcome email – Four Freedoms Park Conservancy
Welcome Email - Four Freedoms Park Conservancy
The first communication you establish with the recipient is crucial for your NGO's campaign. For this reason, it is necessary to send welcome emails , since these give you the opportunity to thank your clients for joining your cause. In addition, you can take advantage of the opportunity to offer them information on how they can support you.
This welcome email is ideal for letting your recipients know what kind of communication they will receive from you. It is also a good idea to give them the opportunity to choose between different delivery options, so that you can send them emails that interest them.
Consider that if you work with a series of welcome emails, you will be able to break down the message into several related messages. This opens up the possibility of making your cause known in its entirety without overwhelming the recipient. And from another perspective, it helps you stay in the user's mind.
A good example of an NGO trigger email is from Four Freedoms Park Conservancy. Use this first email to provide valuable information to the reader about what they can expect in your email communications. It also indicates how they can stay in touch with the life of the park.
