Who needs a personal brand and why
Agree, you are more likely to buy a product or service from a person about whom you know at least something. The likelihood of contact is even higher if the values of the other person coincide with yours, when you understand how and what he lives.
Developing your own image is useful for those chinese singapore phone number list whose earnings and success depend on reputation. Most often, these are:
specialists who earn money on services (massage therapists, beauty industry professionals, psychologists, advertisers, tutors, etc.);
representatives of a large company or organization (representatives of network marketing);
employees of large companies (then their audience is their own management);
bloggers who broadcast original content through their blogs and sell their own expert information products or space and recommendations for advertisers.
Info product — information formatted as a training program that is sold online in the format of courses, webinars, videos, etc. An official license from Rospotrebnadzor is not required for sale.
Disadvantages and risks of personal branding
The advantages of having a personal brand go hand in hand with the disadvantages. A public figure attracts attention — and it is not always friendly.
