Before finishing my degree in Journalism, I had already started working as a Content and Social Media Manager, and my interlocutors were Brand Managers, Marketing Directors, CEOs of start-ups… I considered that, in order to offer them a good service, I needed to better understand their objectives and needs, understand how commercial activities work and be able to analyse the market. The Degree in Commercial Management and Marketing answered these concerns.
At the beginning of your career you focused a lot on content management. What did you learn during this stage?
My first experiences were in a SaaS e-mail marketing service provider bulgaria phone number list and, later, in a media outlet specialized in Digital Marketing that also organized professional conferences. The fact that they were companies so focused on the more technical side of Digital Marketing allowed me to learn many tools and methods that I have continued to use to elevate and make online campaigns more effective.
You then went on to work as a digital strategist and social media manager at the agency E-UREK, working for clients such as Nutella and Codorniu. What did working for big brands mean for your professional development?
Making the leap to an agency and with clients of this size allowed me to take advantage of all the knowledge I had about communication and digital marketing, to contribute my creative interests and to learn about advertising, branding, data analysis… In addition, E-UREK was an independent agency, small in size, but with a lot of ambition and a strong commitment to innovation. We had a team of developers who made any crazy idea we came up with a reality: from developing a Pong for the Barcelona Open Banc Sabadell tennis tournament or creating interactive audiovisual content (this is more common now, but in 2012 it was hardly seen).
Brands of this magnitude give you the opportunity to develop great campaigns and give your best; but that also implies a very high level of demand. As a result, the quality and refinement of my work increased a lot during those years.
Which client did you enjoy working with the most and why?
It's hard to choose one; I think you learn something from all of them. For example, working at Y&R for Danone's water brands, where we had to coordinate a lot with the other agencies, made it possible for me to learn how to integrate digital communication into PR plans or to take a creative idea that had been conceived for television to the networks. Or with Smint, within Primavera Sound, we were able to do integrated campaigns that included a digital activation and an experiential part, which is always a challenge.
But the most enjoyable thing is working with clients who consider you part of the team and not just another supplier, and who, when they see that the work is yielding results, offer you more resources to continue growing. The Nutella team was very good at this, and it resulted in the successful campaign of the personalized labels.
