What are dark patterns in email marketing?

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Optimize logo and images.
Images with transparent backgrounds may look inconsistent in dark mode. For example, a black logo may disappear on a black background. Use a logo with a white or light outline, or create a version specifically for dark mode to ensure brand visibility.

3. Adjust font color to improve readability.
In dark mode, lighter font colors like white or light gray improve italy business email list readability. However, avoid colors that are too bright as they can strain the eyes. For best results, use #ffffff or #dddddd for light text.


4. Use gradients with caution.
Gradients can add depth, but you need to be careful in dark mode. They may appear differently in dark mode email clients, so test your gradients to ensure they remain visually appealing across platforms.

5. Implement dark mode specific CSS.
Use CSS to control how emails appear in dark mode. CSS media queries allow you to detect when dark mode is active and adjust colors accordingly.

in conclusion
Dark mode is not new – it is an evolution of digital messaging that provides users with a more enjoyable viewing experience. Now that more and more email clients, such as Gmail and Outlook, support dark mode, optimizing your email for dark mode is a must. Understanding how dark mode works in design and implementing the advice in this article will help make your emails stand out in any mode.

Through thorough testing, careful design, and strategic use of CSS, your emails will stand out in both light and dark modes. Remember, whether you’re using dark mode or not, it’s always a good practice to test your email deliverability with the best tools available!

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FAQ

Dark mode is a display mode that establishes a dark background and light text so emails are visible in the dark. It's a lightweight feature that prevents eye fatigue and saves battery life.

How do Gmail and Outlook handle dark mode?
Gmail and Outlook work differently in dark mode. Gmail usually automatically inverts colors, which can recolor branding and images, while Outlook is more user-friendly but sometimes also inverts backgrounds. It's important to test to maintain consistency on both platforms.