“After years of discussing email best practices, Gmail and Yahoo! are working together to raise email marketing standards. This big move will help protect users against unsolicited messages. It also offers an opportunity for legitimate marketers to reinforce trust in email campaigns and reach their subscribers more effectively.”
- Simon Bressier, Head of Deliverability and Anti-Fraud at Brevo
There’s no need to panic though. If you’re list of kuwait cell phone numbers using Brevo, you’re probably already following a lot of these requirements.
Let’s dive in to see what to expect and what you need to do to get ready for February.
Table of contents
Who do the Gmail and Yahoo! sender requirements affect?
Gmail and Yahoo! sender requirements for all senders
Gmail and Yahoo! Sender requirement checklist for Brevo users
Pass the Gmail and Yahoo! sender requirements with Brevo
Who do the Gmail and Yahoo! sender requirements affect?
If you’re sending messages to anyone using a Yahoo, Gmail, Googlemail, or Google Workspace address, you’ll need to follow these requirements.
If you’re sending more than 5,000 emails within a 24-hour period, you’ll have to follow a couple of extra bulk sender requirements. We’ll point out which ones in the list below.
Gmail and Yahoo! sender requirements for all senders
This new update helps Gmail and Yahoo! keep spammers and malicious messages from getting through to their users’ inboxes. As such, all of these new requirements have to do with email security.
By checking these boxes, you can increase your chances of landing your emails in the inbox (AKA improving your email deliverability). So let’s get going!
1. Use SPF and DKIM email authentication
SPF and DKIM are two identity authentication requirements. Authenticating your domain using SPF and DKIM proves you are who you say you are, and that the emails you are sending belong to your domain. This protects you from spoofing, or people pretending to be you.
SPF tells the receiver which IP addresses are associated with the sender’s domain and therefore allowed to send email.
DKIM is an encrypted signature of your message. This tells the receiver that the content of the email hasn’t changed while sending it. It also confirms that the email is from your domain.
What to do:
Most email senders use their email service provider’s (ESP) shared IP address and don’t need to set up SPF. With Brevo, only clients who use a dedicated IP address need to set up SPF authentication. Brevo manages the shared IP addresses’ sender reputation.
