With This Business Podcasting Strategy, When You Talk To Your Cmo And Cfo china phone number library About Getting A Budget, You’re Not Asking Them To Pay For A Podcast. You’re Asking Them To Support A Content-making Machine For The Brand. Metrics And More Business Podcasting Pitfalls To Avoid You Know Someone Will Ask How Many Downloads Or Listeners The Podcast Attracts.
Try Your Best To Ignore Those Metrics. It’s Ok If People Consume The Promotional Content Without Ever Listening To The Podcast. Listenership Isn’t Your Goal — Business Is. Don’t Measure Listenership As Your End Goal. Your Podcast Is A Source, Not The End Product. Instead, Focus On Metrics That Matter To The Business: Brand Awareness Authority Website Engagement Increased Content Output Influenced Pipeline One Way To Assess The Podcast’s Impact Is To Include Utm Tracking On Every Link To The Podcast.
