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Teenvio
11 Oct 2024
Reading: 17'
In the field of email marketing, effectively managing spam rates is vital to ensure that your messages reach their destination. Let's look at the best email marketing practices you should adopt to minimize the chance of your emails ending up in spam folders.
From accurately authenticating your domain to carefully managing volume and delivery chemical manufacturers email lists speed, each of the following sections gives you detailed strategies to improve your email deliverability. In addition, critical topics such as the importance of “warming up” your IP address/domain, and how subscriber engagement directly impacts the reputation of your campaigns are addressed.
Implementing these practices will not only increase the effectiveness of your campaigns, but will also protect the integrity and reputation of your email communications.
Good practices in email marketing:
Authentication
Reputation: domain vs IP
“Warm up” your IP address or domain
Volume of shipments
Shipping speed
Interaction with your emails
Database cleaning
Spam rate
Shipping practices to avoid
Let’s get started…
1. Authentication
Make sure your sender (domain) is configured with SPF, DKIM and DMARC , and that there are no configuration errors in all authentication methods or it could result in messages being sent to the spam folder.
This is also important, as you should not send email marketing campaigns from free email senders, such as Gmail or Hotmail, since these do not allow authentication through SPF and DKIM, so you must have your own internet domain and an email from which to send your emails.
You can use a tool like Mail-Tester to see if your domain is configured correctly, and here is a guide to configure SPF and DKIM in teenvio .
2. Reputation: Domain vs. IP
Your domain's reputation is crucial to the effectiveness of your email marketing campaigns, even more so than the reputation of your IP address. For example, Gmail uses an advanced machine learning model to monitor the activity of each domain, and it is this domain's reputation history that will influence how Gmail handles your emails.
Given the significant impact domains have on mail providers, it is advisable to limit usage to a few domains in order to maintain a consolidated and consistent reputation. Avoid using new domains as much as possible, as these face initial difficulties in delivery, at least during the first few weeks, and if you do so, follow the recommendations for “warming up” daemons and IPs, while they establish a positive reputation.
Only change your domain when absolutely necessary. Remember that a new domain will require a “warm-up” period before it can be delivered to email clients.
