Let's see right away what actions to take!
Choose priority networks
There are so many social networks. Different for user type, for content, for purpose. Being present in all of them is therefore not possible, nor useful!
To carry out an adequate Social Listening activity you must therefore france phone number library first choose which tool to focus on for your social communications.
At that point you can activate your strategy.
Don't ignore "hidden" conversations
Don’t assume that communication is only happening in front of your eyes. There are secondary platforms where users can talk about your product without you knowing.
To do a 360° Social Listening job you need to equip yourself with monitoring tools like Mention or Talkwalker . These two tools allow you to find all the posts, articles, and comments about your company .
Listen to what's being said out there
If you base your strategy only on your brand you could be missing out on some very interesting things!
As we were saying before, in fact, listening to what comes from the sector in general can help you improve the product .
A great strategy is to monitor industry hashtags to stay up to date on what’s being said and what’s trending.
Are you ready to listen?
What is said online about your brand ends up being part of a potential customer’s decision-making process. Think about how many times you’ve avoided a purchase after seeing negative feedback on social media that was not responded to.
Social listening is now essential to ensure that your product is in line with consumer needs and that your brand is truly appreciated.
It is also important to implement social listening to avoid being caught off guard by any criticism or problems.
To do this you must therefore:
choose which social networks to monitor;
use online monitoring tools like Mention or Talkwalker;
be ready to respond to needs that may arise;
listen to what is being said in the industry and not just what is related to your brand.
