Google Ads display campaigns reach 80% of global internet users
According to Evelyn Mitchell, an analyst at Insider Intelligence, “Google ha list of japan cell phone numbers a significant advantage over its competitors in advertising, especially during economic downturns. Advertisers, faced with budget cuts, tend to favor channels with higher ROI, such as search.” One of the driving forces behind this resilience is search advertising’s immunity to Apple’s recent privacy changes. Unlike social media ads, which rely largely on user data, search ads respond directly to user queries, making them less vulnerable to iOS users’ opt-out choices.
Google's latest numbers
2023 marks a pivotal year for Google: despite initial forecasts for the first quarter, which estimated net advertising revenue of $174.81 billion, current estimates indicate that Google will generate approximately $168.44 billion worldwide . However, considerable growth is expected by 2024, with the company expected to reach $201.05 billion in advertising revenue, although this would be slightly lower by 2.8% than initial expectations.
Google Ads Overview
90% of desktop searches happen on Google
Google Ads is Google's flagship advertising platform and allows any business to promote their business online through targeted ads.
Formerly known as Google AdWords, this platform allows you to create pay-per-click (PPC) advertising campaigns to reach your target audience on different Google properties:
Google Search: Ads appear next to organic results when people search on Google. This is the primary and best performing channel.
Google Display Network: Ads appear on Google partner sites like YouTube, Gmail, and millions of other sites that are part of the display network.
Shopping: Ads promote products and services directly in Google search results and on partner properties.
YouTube: Video ads appear before, during, or after content on YouTube.
The main advantages of Google Ads are:
Precise targeting: Highly targeted ads based on keywords, interests, demographics, location, and more.
Measurability: All data is traceable in real time to optimize and evaluate performance.
Flexibility: Budgets and strategies can be changed at any time.
Automation: AI-powered features to optimize and scale campaigns.
Credibility: Presence on Google and partner properties increases brand authority.
Google Ads Cost Factors
Businesses earn an average of €2 in revenue for every €1 spent on Google Ads
Well, now let's look more in detail at the economic management. Investments in Google Ads are mainly divided into two categories:
Google Ads Ad Costs : The core of the investment. It varies based on the keywords chosen, the industry and the competition. It is important to note that you do not pay to display the ad but only when someone "clicks on it" and that the flexibility of Google Ads allows you to set a daily budget, and consequently a monthly budget, offering predictability in expenses.
