When starting a Digital Marketing strategy, every marketing professional comes across this front called Content Marketing. But what does it mean, after all?
Getting straight to the point, this is the strategy of producing content for your communication email list target audience, which helps them throughout the purchasing process and attracts them to you in a natural and spontaneous way.
If you work in marketing, have a business or want to attract more engagement, and of course, you like to read, check out this post with 3 books on Content Marketing to read and learn how to sell more assertively!
Epic Content Marketing
The book Epic Content Marketing: How to tell a different story, stand out from the crowd and win more customers with less marketing , despite having been published in 2016, brings with it timeless content, easy to read, and infallible and mandatory tips for those who want to become a reference in their segment.
In it, one of the world's leading marketing experts, Joe Pulizzi , explains how to attract current and future customers by creating information and content that effectively sparks their interest:
Determine what your content niche should be to attract and retain customers.
Discover and develop your content marketing mission statement.
Establish a process for creating and managing epic content.
Learn how to leverage social media channels and email to build – and grow – your audience.
Measure the performance of your content – and increase your content marketing budget.
In addition, the book can be considered a guide for beginners, full of in-depth studies and cases of large corporations that use quality content to generate more sales and, of course, attract loyal customers. Check out this interesting review from this reader on Amazon :
Important information:
Publisher: DVS EDITORA; 1st edition (September 5, 2016)
Language: Portuguese
Number of pages: 352
Content Marketing: The Currency of the 21st Century
Em Marketing de Conteúdo: A Moeda do Século XXI, o autor Rafael Rez, é extremamente claro e objetivo ao contar tudo que sabe, com abordagens relevantes e totalmente focado em resultados. Inclusive, é ideal para qualquer profissional de marketing que gosta de conferir manuais ou passo a passos de antigas ou novas estratégias de Conteúdo e Vendas.
Neste livro você vai encontrar um pouco sobre o marketing de conteúdo em todas as suas formas, cores e sabores. Planejamento, tráfego, geração de leads, vendas, tecnologia, ferramentas, tendências, práticas, produção, métricas e muito mais.
Além disso, o que mais vale a pena nesta leitura, é a oportunidade de aprender a soma de vários dados e informações que você encontra pela internet, mas de forma estruturada, linear, de fácil entendimento e quase como uma receita de bolo: depois de ler é só colocar a mão na massa.
