The three slogans are: speed, security and reliability.
Three Important Hosting Factors for SEO According to Grzegorz Strzelec
Three Important Hosting Factors for SEO According to Grzegorz Strzelec
These are actually three pillars that have a huge impact on how quickly our website loads on both computers and mobile devices, which will also translate into the level of conversion and the number of bounces. The elements listed by Grzegorz together translate into whether our website or e-shop will appear in a higher position or, due to poor performance, will be positioned lower in search results than the competition. That is why it is good to take a closer look at all three pillars and analyze them in more detail.
Hosting Speed and Its Impact on SEO
It has long been known that how quickly a page loads on a computer or mobile phone affects the user experience, and therefore their satisfaction. Low satisfaction translates into lower conversion, which affects the viber database company's revenue. It is a system of communicating vessels. Someone may say that conversion is not SEO, and this is true. However, the speed of loading a page and its UX (User Experience) are already factors that affect Google ranking.
Let's take a look at the information about SEO factors that Search Engine Land published. At the end of May this year, information appeared that Google gave to webmasters and users. The message is clear and simple. UX, is becoming a ranking factor. Google is introducing a rating system called Core Web Values, and a new update is set to launch in 2021. This means that webmasters and companies still have some time to improve their ranking results.
In the case of this algorithm, page load speed will be a significant factor. User experience, according to Google, consists of the following factors:
mobile friendly – this is an indicator that already works. It shows whether our website is adapted to mobile devices and whether the user experience on a mobile phone or tablet is as good as on a desktop. We can check whether our website is adapted to the algorithm at the link: , just paste the address of our website and we will receive a report telling us what we need to fix or improve;
page speed insights – tells us how fast our website loads. We can also check whether we meet these requirements. All we need to do is go here and enter the address of our website in the box;
HTTPS ranking boost – in this case, sites that have an SSL certificate and provide user data encryption will appear in higher positions;
intrusive interstitials – these include pop-ups that cover all content on the page, full-screen ads that are difficult to close, etc.;
safe browsing – no malware.
(More on this topic can be found on the Google website –
Now, Google is saying that Core Web Vitals will be very important. These are actual user-centric metrics that give you scores on specific aspects of your pages, including load time, interactivity, and stability of your loaded content. These are:
Largest Contentful Paint (LCP) – measures the performance of loading/loading a page. For a convenient use of the site, LCP should appear within 2.5 seconds ;
First Input Delay (FID) – measures the interactivity of a page. To ensure a good user experience, websites should have a FID of less than 100 milliseconds ;
Cumulative Layout Shift (CLS) – measures visual “stability.” To ensure good UX, sites should have a CLS score of less than 0.1 .
Google Core Web Vitals
Google Core Web Vitals
Ultimately, the new algorithm will combine both of the above indicators and will analyze whether our site meets all the requirements to be ranked higher than our competition. From 2021, Core Web Vitals will become the primary factors, and the factors that were important until now will complement them. This is clearly visible on the Google page .
