Spam emails are the bane of email. At best, they are emails with useless information and junk links. But sometimes you have to be really careful with these messages, as they can be the bait for a scam or a virus .
For a long time, inboxes were flooded with this type of spam, but over time this number has been reduced, either due to the care each person takes when browsing or due to the different antispam filters available to users.
Filters have attempted to address this problem, but they gmail email list usually work quite simply: they stigmatize a list of words and block any email containing them.
Another defense strategy is to block all emails that come from an unknown recipient.
Unfortunately, this option can sometimes block important emails or interesting offers, so those who opt for it have to constantly check their spam folder to avoid these types of problems.
However, there are ways to overcome these obstacles. Therefore, if your intention is to promote your brand through email marketing , it is important to know how to avoid spam in email marketing. Don't miss these five tips!
Avoid using too many images
Although the use of images makes emails attractive and dynamic, it can also be detrimental. An email whose content is mostly images will likely be discarded and never reach its destination.
You should try to create an email with text inside so that the filters do not take it as spam. This way, potential customers will see what you send them instead of it being lost forever in a folder from which no one will rescue it.
Fortunately, the way we create emails has evolved enormously in recent years, especially since the recent arrival of AMP in Gmail . There are many design possibilities, so take advantage of them to customize your emails as much as possible and thus obtain the best results from your campaign.
If you make good use of all the tools and possibilities at your disposal, you will not only be able to avoid spam in email marketing, but you will also be able to see first-hand the full potential of this marketing technique .
Take care of your links
Links should be clear and inspire trust . How many times have you seen links made up of letters, numbers and characters with no apparent meaning?
Many of these URLs are blocked to prevent malware that often arrives in these types of links. To avoid this, it is important to have a URL that is clear and does not generate any kind of distrust; this is known as a friendly URL .
Finding a page about plastic packaging with a URL ending in “/cheap-plastic-packaging/” is not the same as finding one with a URL ending in “/%Tpx1c5$#/”. The first one is much more attractive, clearer and, above all, more trustworthy, so the filter will surely not take it into account and will prevent spam in email marketing.
Every time you add a new post to your page, remember to look for the option to edit the URL to avoid future headaches.
Don't buy databases
Purchasing databases may seem like a great idea to get new customers, but the reality is the opposite, so DON'T DO IT . By running your campaign with a purchased database you will be sending information about your products to people who never authorized it and who probably won't be interested in what you have to say.
This can cause some annoyance to your contacts and, consequently, get you reported as a spammer . If your account accumulates several of these reports, your emails will go straight to the spam folder of any email you send. And you don't want that, do you?
When you send out emails, make sure that the people who receive them have agreed to receive them. This is the best way to ensure that your emails generate interest and won't be labeled as spam.
Buying databases may seem like a great option because of its simplicity, but in the long run the best option is to gradually build up your database. This way you will get quality contacts , not just contacts.
