Your visitor wants to visit events ( or watch them online ) that have a lasting impact and that take into account the enhancement of the personal total experience. Sustainability is also an important aspect these days. Yet many event professionals (unfortunately) still rely on intuition and gut feeling for decisions around events. If you want to stay ahead and organize truly successful events, you cannot avoid using data.
In this article I will explain how data afghanistan phone number library collection and analysis can contribute to better business events and results. Finally, I will outline a step-by-step plan so that you can easily take the first steps in the field of data collection and analysis for business events.
Data as the key to successful events for every department
Business events come in internal and external forms and are organised by different departments. Departments often have different priorities around events: for example, HR wants to be able to segment well based on enriched data about participants. The training institute, on the other hand, wants to be able to easily see which training participants have already followed and whether the training goals have been achieved.
Marketing has a completely different goal: they want to offer the visitor a tailor-made program and they want to create an even cooler event every year. So mapping out your goal is very important, but I will come back to that later.
