You have probably received, at least once, a newsletter or email with a “no reply email” (for example “ [email protected] ”), and which consequently included a legend within the body of the email mentioning “do not reply to this email”.
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An obsolete practice for brand communication
Legal implications of no kiribati business email list reply email as a sender
Conclusions
An obsolete practice for brand communication
No reply emails are nothing more than transactional emails to which no response can be given. Banks often use them as a method of informing customers; however, in many other cases, there are companies and organizations of other types that use these no reply emails as the senders of their newsletters.
And this is where I ask the question, why use a no reply email? Isn't what you're trying to do here supposedly generating interaction with the user?
With the demands of the industry and the market, today integrating a no reply email seems like a practice of the past, at least if we refer to the sending of promotional and informative newsletters.
And, at least in theory, having an identifiable or "human" sender ensures that the user, if they want to respond to the email, can have two-way communication with a person who is part of the organization that issues the newsletter.
Legal implications of no reply email as a sender
Now, going deeper into the matter, sending an email sent by a no reply email has certain restrictions before the law (at least, in Spain):
According to Royal Decree Law 13/2013, available at this link of the Official State Gazette , it is stated that " when communications are sent by email, said means must necessarily consist of the inclusion of a valid electronic address where this right can be exercised, and the sending of communications that do not include said address is prohibited ."
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In the end, the no reply email will be a good tool as long as it is used for purely transactional and/or administrative purposes , whether by the Government towards citizens, with a financial or banking institution or even within the same corporation.
Conclusions
But as I have already told you, using this type of email for brand communication purposes, such as a newsletter, should be ruled out to avoid a bad corporate image and, even worse, getting into legal trouble if a user complains.
All this without considering that you would be missing a magnificent opportunity to establish a much closer relationship with your email subscribers, don't you think?
