Improving deliverability is definitely french polynesia business email list a big challenge, as there are many variables involved, with seemingly no clear rules. In fact, there is only one rule or premise that is quite acceptable: the more your audience interacts through opens and clicks and the less they complain that it is “spam”, the better your deliverability will be.
This reasoning alone is enough to conclude that we need to have a good opening and click rate, and a low complaint rate if we want to develop interesting deliverability. So the question becomes another: how to generate more openings and clicks?
The first and most obvious step is the quality of your contact list . You need to have 100% opt-in lists , that is, lists made up only of contacts who have asked to receive your content. Forget about achieving a high level of inbox delivery with that old list from a friend or with any purchased list . The starting point in this quest for great deliverability is to build your opt-in list. This list will have the deliverability and conversion potential that we need.
Now that you have your opt-in list, we can move on to the next step. To do this, I have prepared these 3 powerful tips to help you improve the deliverability of your email marketing campaigns. Try applying these strategies first:
Content
1. Practice segmentation on your lists
2. Use authentication in your domain's DNS
3. Hire an email marketing tool that cares about deliverability
1. Practice
segmentation
on your lists
The old advice about segmentation is very important. The more you can target relevant content to people, that is, based on their interests, the more you will get in terms of opens and clicks. Likewise, segmenting lists based on interactions and lack of interactions, to send different content to these two audiences, helps a lot.
You need to send more frequent content to those who are “engaged” and less frequent and differentiated content to those who are “not engaged”. Defining what constitutes an engaged and not engaged contact is essential for this strategy to work. Also consider using different senders when sending to active and inactive contacts.
2. Use authentication in your domain's DNS
Each email provider has its own authentication requirements, but the largest in the world converge on one point: they all require at least SPF and DKIM authentications to be properly configured. Your email marketing tool should require that you have these authentications in place.
3. Hire an email marketing tool that cares about deliverability
Your email marketing tool needs to follow the best practices required by email providers. Understand that, no matter how well you do your part as a sender, there are some tasks that depend solely on the tool, such as detecting hard bounces and cleaning contact lists.
It is not uncommon to find email marketing tools on the market that do not do what they are supposed to do. As a result, no matter how well you do with your lists and content, deliverability may never improve. Make sure your email marketing tool takes this into account and has clear and effective policies against spam.
These three initiatives will make email providers (Hotmail, Gmail, Yahoo!, etc.) realize that the level of interaction from your contacts has increased. They will then start to consider your sender reputation positive, gradually allowing for greater inbox delivery.
