More Reasons Why Email Send Time Matters (Beyond Open Rates)

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125tomaa
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Joined: Wed Dec 04, 2024 4:50 am

More Reasons Why Email Send Time Matters (Beyond Open Rates)

Post by 125tomaa »

As seen above, open rates are one of the main metrics on which sending time plays a crucial role, but they are not the only ones. In a context in which every day users are constantly dealing with an ever-increasing number of emails arriving on their devices, today sending time plays an even more important role.

In fact, thanks to the analysis of opening hours, it is possible to analyze and know what the habits and behaviors of users are. In this sense, a crucial role is played by profiling and segmentation activities that allow you to know the recipient, his behavior and therefore establish the right time to send, thus abandoning the classic mass emails.

Analyzing the open time allows you to list of afghanistan consumer email understand how and when to send your email to each user.
For example, a user may open more emails in the morning, while a user belonging to another segment may open emails in the evening.


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By aligning the sending with the users' behavior, it is possible to improve and personalize the email according to the different moments of the day and the different types of audience.

Today, users are constantly inundated with a lot of emails. Very often these are general emails that are not only not tailored and personalized to the characteristics of the recipient, but in the best of cases do not take into account their behavior and interaction in the past.

Well-timed emails can help prevent this from happening because they are more likely to reach people when they are most likely to receive and open the email.
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