This brand is distributed in more than 50 countries, and all its success is thanks to its marketing strategy. This has allowed it to behave in a more human way and not as a business to consumer. Therefore, let's see what Alexander McQueen's marketing strategy consists of.
How is Alexander McQueen's marketing strategy defined?
The brand's mission has been to push list of turkey consumer email boundaries and surprise its target audience through controversial products. People, more than clothes, look for something that can satisfy their needs. Also, beyond its exceptional garments, let's see how Alexander McQueen's marketing is defined . And more importantly, how marketing has been used through different strategies to impose its image as a brand and boost sales:
Blucactus- Digital Marketing- Model on the catwalk
Brand positioning
Since its inception, Alexander McQueen has positioned itself as a high-end luxury brand . And in large part, this has been possible due to its individuality, craftsmanship and creativity. However, its marketing strategy has helped it to emphasize its unique vision and the British heritage left by its founder Alexander McQueen. As a result, it can be said that the brand's positioning has served to meet the needs of the audience. This gives value to both the differentiating style and the artistic expression.
Creative direction of the catwalks.
Alexander McQueen has maintained its creativity, and it is a must for its brand strategy. Why? Because the brand has dedicated itself to crossing boundaries in the fashion field, and to creating dramatic collections that invite meditation. As for the catwalks and fashion shows, they are often theatrical in inspiration that causes a lasting impact on the audience. Therefore, they are events that capture the attention of people and different media, leaving the brand as a leader in innovative fashion.
Collaborations and partnerships.
The brand has actively collaborated with other fashion houses, as well as with artists and designers in order to expand its reach and make itself known to new audiences. Furthermore, its collaborations are divided as follows:
Capsule lines.
Limited edition collections.
Co-branded products.
Although there have been a large number of collaborations and partnerships to date, some of the most important have been with Damien Hirst and Puma, for the creation of exclusive collections combining fashion with art.
Public and media relations.
There is an active interaction between the brand and the press, which is why it frequently appears in fashion magazines and catwalk reviews. There are also celebrity appearances on the red carpet that help reinforce its reputation. Likewise, these strong relationships with influencers and fashion journalists lead to greater media exposure. In this way, they generate anticipation and position the brand as a trendsetter in the fashion industry.
Visual merchandising.
Today, Alexander McQueen has a presence in retail stores strategically located in fashion capitals par excellence. They have also served to manifest the brand's identity and provide an exclusive shopping experience. Furthermore, these experiential spaces combined with visual merchandising, in addition to creating a consistent brand story, provide a sense of luxury and exclusivity.
