In fact, we’re all doing this – buyers and sellers

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advisors and advised, referred and referring. We are increasingly using our social networks to decide what to buy, where to buy it and who to buy it from – whether we’re buying products, services or the reputation of someone we’re considering recommending to a client.

Focus on the B2B distribution markets you already know
Social media tactics in financial services firms are often focused on discovering and chile cell phone database prospecting new markets of buyers with whom you don’t do business today.

But there’s often overlooked opportunities to use social
strategies effectively within your existing B2B networks by identifying and capturing more business from the channels and markets that you already know.Here are some ways to leverage social networking and content marketing strategies within B2B networks in financial services:

Unlock the wealth of product information and knowledge that is hidden in your organization.
Most businesses have a treasure trove of information and knowledge about your products and customers’ needs. Often, this information is packaged as traditional marketing material and locked in a password-protected portal site for your distributors. But why? Adapt this knowledge into remarkable social media content and share it with the world. It will do wonders for your search engine optimization (SEO) and help both your producers and their prospects find your content online.



Ask your distributors/sellers to tell you what they want, then create remarkable content that delivers.
If you give your sellers information that helps them and their prospects understand their needs, the buying process and their choices, they will share that content in their networks. Stop interrupting what your B2B partners are interested in with your advertisements and marketing materials. BE what your markets are interested in.