The purchasing process cycle within the company of your buyer’s has become longer and more complex

[Fabiha1030]

Not only is there little tolerance for a bad decision, layers of other people involved in the decision can cause rounds of “second guessing” by colleagues. The people charged with finding a solution that can be resolved by your product or service need to know enough to make a decision themselves…but they also need to know enough about what you offer to convey those benefits to those who will question the decision.

Success in lead nurturing depends on delivering
highly valuable information in your content. It is the backbone of your marketing automation. On top of the cameroon cell phone database value you provide to prospects, being of value to your customer simply feels good.

Our recent Sales Growth eBook series is full of simple
yet cutting edge methods for responding to the alarming truths about today’s B2B buying process. Marketing automation is the new way you can effectively handle a large number of sales leads. The beauty of this way of selling is that the business owner and/or sales manager actually has more control because the set-up is totally in their


8 Ways to Use Vine For Business
Even B2B! image vine logo lrgJust about the time a client becomes proficient using Facebook and LinkedIn, another new social media platform comes along to complicate things. Pheed, Snapchat, the new and improved MySpace, Thumb…not every platform is right for every business, and a few are a guaranteed waste of time for some.





So what about Vine?

Vine is an application from the makers of Twitter that allows you to create 6-second looping video using your iPhone or iPad, and share using Twitter and/or Facebook. You don’t need any editing skill to put something together – just your iPhone or iPad and your thumb (your digit acts as the camera’s start/stop tool). Posting to social media is easy, too, and explained below. We think