As it turns out, emojis in emails make sense – but you advertising phone number data have to know how and when to use them in an email message for the best results. Today, we’re going to show you how to make emojis work for your email clients and your target audience.
The number one rule: avoid looking spammy in your email content
Many people are against or undecided about using emojis in marketing emails because they can make your campaign look spammy. Marketers often use too many of them in their subject lines and email bodies.
Using too many of them on the subject line can cause your email to be sent to the spam folder, meaning no one will see it, leading to a reduced ROI in your mail marketing efforts.
Using them in moderation, on the other hand, can make your emails stand out. Our eyes are naturally drawn to things that stand out in a sea of familiar things. In an inbox, the more familiar things are the sender details and subject lines that do not look too different from each other. Using an emoji changes that.
A 2016 study found a 7X increase in open rates for emails with subject lines containing emojis, so we can say that it is acceptable, but using an emoji is also very effective for email communications.
Using emojis in business email marketing campaigns
Emojis are often used in personal communication, and these styles seep into the work culture. Work culture is not static; outside and personal influences can change it. In recent years, we have seen the use of emojis in business emails increase, and now emojis are perfectly fine to use in business emails.
Be careful not to overuse them, use appropriate emojis, and avoid using them when sending serious documents such as account records and transaction documents.
Uses in communication between teams, team leaders, managers, and bosses are allowed in many offices but be familiar with your workplace’s culture to ensure you are doing things right.
