While this is not an exhaustive list of what to ask yourself before embarking on B2B marketing campaign, these can certainly help you to critically assess your plans. If you cannot answer any of them definitively, you may need to do some reassessing.
Using Social Media For B2B Networking image B2B Social Networking
Ever have a salesperson claim they don’t have time to play on Twitter, LinkedIn, Facebook or Google+? If you answer no, then you’re either a liar or not listening closely because it’s the bulgaria cell phone database most common thing social media consultants have been hearing from sales organizations for as long as social media has been around. And in that one statement we have identified the key reason social media still hasn’t really been embraced by sales organizations.
These salespeople still don’t understand that at a minimum
social media is the new phone. It’s both an inbound and outbound marketing tool to contact and communicate with prospects. Is it the best phone to use for all contacts? Certainly not, but it does allow you to call more people in a day than you’d likely be able to call in a week using a standard phone. But beyond that, here are three key benefits of a B2B social selling approach.
Creating a Sense of Attachment
In the words of Steve Woodruff, a fantastic master of social selling, social media helps him reach out and be helpful to lots of folks online. In turn, providing all of that help creates a sense of attachment between him and his network. A network made up of friends, colleagues and yes, prospects.
Now Steve is probably one of the best Ambassadors on the Internet
He routinely establishes Embassies on various platforms. Whether it’s his Circle of Trust (a private Facebook group), his #LeadershipChat (which was co-hosted with the brilliant Lisa Petrilli) on Twitter, or his various private groups on LinkedIn. Steve creates virtual gathering places and serves as the glue that connects like minded people to have conversations and establish relationships that will serve to make everyone more successful.
In doing so, he’s helping people become better at what they do. He’s establishing himself as the “go to” guy for information, help and connections. He’s giving folks a reason to want to stay attached to Steve. Think about that in a sales prospecting mindset.