In fact, almost half of the executives
surveyed by Forbes in 2010 said that within three years, they believe a smartphone or Web-enabled tablet will be their primary device for business-related use.
But are your websites benin cell phone database keeping up? Are they optimised for mobile?
Here are the basic requirements you need:
Make it quick
We are impatient when we’re on mobile devices. In fact, 71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers (Gomez).
This is probably because search is the top
activity on mobile devices. In fact, one half of all local searches are being performed on mobile devices. You’re searching for information on the go, and you want it now.
So you have just a few seconds to load your site before an impatient user abandons it. Consider this when you’re adding fancy visuals and videos to your site. You have to strike a delicate balance.
Have simple and clean user navigation
If your site isn’t optimised for mobile, your buyers will likely click away thanks to a poor user experience. Your buyers have come to expect the below because it’s already a standard. Don’t fall behind! Remember to use…
One column
Having to zoom in and out and scroll left and right to get to what you need is annoying. Use the one-column approach to avoid bombarding your buyers with too much information.
A great user experience is just as essential to your website’s success as it is on desktops. It’s just more difficult on mobile devices because you’re forced to edit yourself and cut down what you want to display.
Big buttons
Take into consideration that both these devices are touch screen, so calls to action (CTAs) have to look like buttons and be easy to tap, because there’s no such thing as mouseover on mobile devices.
Even for text links, underline them or contrast them with colour. Fonts should be big and white space is your friend. Remember to include ‘Back’ and ‘Next’ buttons too. It should be obvious what each button does.
Tracking cookies
Cookies allow data to prepopulate if it’s been entered before. We are hopelessly lazy in the face of time-consuming forms, even on desktops. On mobile devices, it’s even worse! Make it as easy as possible. Use dropdowns for selections. Aim for as little data entry as possible.
Optimise emails
Recent research from MarketingSherpa found that only 21% of marketers are integrating mobile with email. This isn’t great when you consider that when it comes to using smartphones and tablets, people are checking emails more than they browse websites or use social networks.