How Do We Make Better Informed Decisions On Marketing Spend?
Decisions on how to allocate marketing spend are becoming high stake. The convergence of digital equatorial guinea telemarketing database technologies with marketing means the dollar stakes for each decision has gone up considerably over the past decade.
A far cry from the days when printing
costs were the most significant expense. We are still in an era, from my point of view, where high dollar decisions are made on marketing technology platforms yet companies have not determined the answer to the question above. In addition, staffing needs related to marketing spend are shifting as new skills and talents are needed.
Is This The End Of The Road For The Buyer’s Journey?
Every couple of years, there is a term, which gets adopted as part of B2B marketing lingo. The Buyer’s Journey is one of them. It has even taken on a mythological aura. As if we map out this journey, we have discovered the missing link to never-ending sales.
Neat stages and boxes do not exist
in the real world of customers and buyers. Situational context and scenarios do. A buyer’s path, whether it is an individual buyer or a buying team, to a decision will be governed by situational context. Meaning decision paths will vary each time. Inordinate amount of time spent on th