LinkedIn is not only a social network where you can give visibility to your CV and increase your chances of getting a job. Today it has also become the perfect platform for companies to boost their B2B marketing strategies . In this article we tell you why your brand should have a presence on this social network if your clients are other companies and everything you need to know about LinkedIn for B2B, as well as some tools that will help you get the most out of it.
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LinkedIn for B2B how it can help you if you are a company
Why it is important to be on LinkedIn if you have a company
The most professional social network : LinkedIn is a social network that, unlike other platforms such as Facebook or Instagram, has a very professional atmosphere, so united kingdom phone number resource when it comes to creating B2B business relationships, it will be the perfect context. In the same way that if you want to enhance your influencer marketing strategy, one of the best places to do so will be Instagram due to the large presence of content creators there, LinkedIn is the ideal platform to launch your B2B marketing strategies due to the large number of companies with an active account on the social network. That is why it will be a good place to get potential clients.
High presence of people in key positions : not only companies have their own profile on this social network, but also key professionals who work there, such as managers, human resources managers or sales managers. The platform allows you to identify them through its search engine and makes it easy for you to get in touch with them through chats. In this way, you will avoid barriers such as voicemails or unanswered emails.