The year in numbers: what we learned about the internet and technology in a year

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Pew Research Center studied how effectively 22 major news organizations realize their advertising potential. 21% of the advertising shown is for the promotion of the publications' own products, including subscriptions and the actual placement of advertising; on magazine websites, the share of such advertising reaches half.

Facebook for Media

However, things are not so bad for traditional media. In November 2011, 181.5 million Europeans visited newspaper websites. An analysis of traffic sources for the five leading sites in the category shows that Facebook is nursing homes email database gradually catching up with Google (including Google News). The social network accounts for more than 10% of transitions. The most popular newspaper on the Internet was the British tabloid The Daily Mail, which overtook the New York Times. In December, Mail Online was visited by 45.3 million users, while the Times was visited by only 44.8 million. However, representatives of the New York Times do not agree with comScore's estimates, since their data includes visitors to the financial site thisismoney.co.uk, which belongs to The Daily Mail.

Super Bowl of Super Tweets

The US hosted one of the biggest (and certainly the most expensive) sporting events — the NFL Super Bowl. During the broadcast, users wrote 13.7 million tweets about the game, 12,233 tweets per second during the peak period, which occurred in the last three minutes of the game, breaking the record set by the final match between the Broncos and Steelers. Interestingly, viewers mostly discussed not the game, but the commercials and Madonna's show during the break.

February
Unclaimed.rf

At the end of February, the removal of unclaimed domains in the Cyrillic zone .рф was completed, and as a result, their number decreased by 18%, the Coordination Center of the National Internet Domain reports. The removal began in December last year, and an average of 40 thousand names were removed weekly, with a total of 170 thousand fewer over the winter.

The Return of Odnoklassniki

According to the official announcement of the social network Odnoklassniki, in 2011 the number of activated accounts increased from 53.7 million to 87.5 million; the daily audience (data from LiveInternet.ru) grew from 15.3 million to 27.7 million people; the number of messages increased from 2 billion to 6 billion. In addition, at the end of February an absolute record was set - 32.9 million visitors used the site in one day. This growth was made possible, among other things, by the fact that in 2011 Odnoklassniki launched 53 new services, including video calls, and also reworked 132 existing services.