Content Marketing
Arguably, content marketing is the form of marketing that’s most centered on creativity. It’s not just about providing relevant information to readers. It’s not just about learning how to convert tonga cell phone database those readers into prospects and then into sales.
It’s about doing it all without boring
inundating, and serving your prospect with the same corporate blather that’s typical of generic B2B marketing.
Don’t think that going in that direction won’t drive you crazy. You’ll need to put up something fresh almost every day. That means you need a constant stream of new ideas to keep your readers attention. You have to stay trendy and optimize your blogs in witty ways that stand out from thousands of other blogs out there.
Still sane? Sadly, there’s
only so much you can to satisfy everyone’s craving for the insightful and the original. In fact, most of the basic topics of B2B marketing are so overdone; even top marketing companies are just parroting one another these days.
Restocking B2B Marketing Resources –
Part 3 image content marketing 01It also seems counterintuitive to recycle your creative resources (unlike in telemarketing or in email). However, that’s still where you’ll find the solution should it feel like you’re running out of ideas. Give the following some thought:
Really old blogs – Look back to the very first blog posts you’ve written. How different are they from the ones you’ve been writing now? Are the differences good or bad? Most importantly, do they have any topics you haven’t touched on lately? Perhaps now is a good time to review them.