Most of our customers are B2B marketers,
so we strive to find the best channels and content to meet their goals for lead generation and conversion to customers. We usually include social media in the mix, some customers more than others, tanzania cell phone database depending on where their buyers are most likely to be found online. The question remains—is social media an effective channel for B2B lead generation, or should we focus on other channels?
What Channels Do Most B2B Marketers Use for Lead Generation?
A 2013 Business.com survey of 500 pay-per-lead advertisers found that a majority of B2B marketers were skeptical about the value of using social media tools for lead generation. Instead, more than 66 percent favored outbound marketing (inside sales, telemarketing, live events and tradeshows).
While content marketing and social
media sharing were in use by 71 percent of B2B marketers, only about 22 percent rated these methods as “effective,” with customer testimonials and case studies rated as the highest performing types of lead generation. The infographic below summarizes this data.
Promote Your Blog on Your Homepage
Don’t treat your blog as the ugly stepchild and make it hard for people to find. Instead, it should be prominently listed and easily accessible from the main website navigation. Also consider highlighting the latest posts within a featured blog posts section of the homepage.
Make Blog Posts a Key Component of Email Marketing Efforts
Are you including your latest blog posts in your email marketing to customers, prospects and channel partners? If you haven’t been, now’s the time to start.
Promote in Relevant Communities and Forums
LinkedIn groups are a great place to showcase your thought-leadership posts. And most industries also have other communities and forums that reach your target a
11 Ways to Boost Traffic to Your Compan