Enable Social Sharing
Are you making it easy for blog visitors to share posts on social media? Are social sharing widgets prominently placed and easy to find? And don’t forget to offer the option to share on LinkedIn and Google plus. Include the uzbekistan cell phone database sharing widgets on the blog summary page too, since many folks share based on headlines — even if they don’t end up reading the full post.
Write From Your Prospects’ Perspective
This one continues to be a struggle for B2B marketers. Here’s an easy way to think about it: write your blog posts from your target reader’s perspective (what helps them?) and write the call-to-actions with your company in mind (what helps you?). Making blog posts about prospects “pain” will keep them reading, and make them more likely to share with their social networks.
Focus on Getting Blog Subscribers
Over time, your most reliable source of traffic will be those that signed up to receive blog updates via email. Yes, email still trumps social media when it comes to driving visitors. So make email subscription your main call to action for the blog. Why not go further and set up a “light-box” to prompt blog visitors that linger on the page for more than 20-30 seconds to subscribe?
Leverage Social Media Channels
Your team has taken the time to build out a decent following on social media, so go ahead and use it. Share your company posts on Twitter, LinkedIn, Facebook, etc. And don’t think one-time. Instead, create a series of status updates and tweets for every blog post (think: three to five) and promote daily for the next week or so. This is where tools like Buffer come in.