Easier to cultivate loyal customers

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"I tried it out, but in the end, it was just for the purpose of accumulating customer data, so I was only able to use it as a data repository." I often hear this kind of feedback. Many companies have actually implemented CRM but are unable to use it effectively and are not satisfied with the results. For example, if a boss thinks, "I want to carry out CRM activities to increase repeat customers. To do that, I want to introduce a system that suits my company," but the person in charge understands, "I want to manage customers.


I want to send out sale announcements to all cambodia telegram database customers at once," then the system they need will be different. Now, with so much information and systems out there, it's important to clearly share company goals in order to choose the best system that can achieve your company's objectives. ② Check the existing customer information Once you have a clear idea of ​​what you want to achieve by implementing CRM, the next step is to check where and in what state your company's customer information currently exists.


Is all your data in one place? Is it managed in multiple systems that differ by department? To implement an effective CRM initiative, you must first start by consolidating your data. Or, if you are a new business and do not yet have customer information, you must start by making a plan to acquire information. Depending on the state of your customer information, the steps for implementation will differ. If you already have customer information on hand, check at the same time whether it is data that you are comfortable using to approach them.