Therefore a business leader’s job is to invest in the tactics
that will yield the greatest returns. Before determining the zimbabwe cell phone database mix of tactics to invest on for a specific budget, a business leader should first be aware of the costs inbound and outbound generation tactics and how well they work.
Costs of Top B2B Lead Generation Tactics image coins growth resized 600
Outbound
In their research, Marketing Profs pointed out that outbound tactics were most effective in delivering quality leads, with 39% of respondents citing it as the most effective.
Sales team
Internal salespeople were believed to be most effective in lead generation, through the use of referrals. As you would expect, this is also the most expensive tactic. Salespeople rarely only receive their basic compensation, they generally receive commission on the sales they make. MyCareer.com.au notes that on average, Sydney sales consultants receive AUD $75,000 annually, while sales managers receive AUD $100,000 annually.
Telemarketing
The second most effective lead generation tactic, according to Marketing Profs is telemarketing, due to its direct and interactive nature. But again it is one of the most expensive lead generation tactics, given the costs of professional telemarketers. External telemarketers charge between AUD $20 – $25 / hour or more depending on the work they’re expected to do and the quality of the list. The other option is to have telemarketing done in-house, which means the cost you incur is training the staff in telemarketing, in addition to their compensation which depends on the role selected for the job (higher for salespeople, lower for admin staff).