Go for big and epic headlines. Since you are sharing some big news with your audience, you need to be loud, at least visually.
Include stunning images. A pitch email is no place for cheesy images. Put your best foot forward and prepare stunning renderings, mesmerizing photos, exciting video clips, or high-resolution screenshots .
Use user-centric language. Make sure your launch email is about your users estonia phone number library and the problems you're solving for them with your new product. Tell them why they should care.
List the benefits. At this point, it’s too early to immerse your audience in long descriptions: just give them a small teaser and announce the main benefits of your new product using bullet points.
Choose simplicity over embellishment and verbosity. Save illustrations and custom GIFs for later. Product launch emails need to be substantive and informative, or your audience won’t pay enough attention to what you have to say.
Let your product photos, demo, or video do the talking. Put your graphics front and center and go easy on the copy. Use bite-sized descriptions and short sentences to keep your email engaging.
Pay special attention to your CTA buttons. You want them to be especially inviting and relevant to the rest of your email. If you haven’t launched your product yet, use calls to action like “Pre-order now” or “Learn more about…” And if you have, try “Find your nearest location,” “Buy now,” or “Try now” to signal that your customers should act quickly.
Check out our product launch email examples to see these tips in action and learn more tricks.
The Best Product Launch Email Examples to Learn From
The rules of thumb we just listed apply to product launches of any size. Let's take a look at how popular brands manage to keep their audiences on the edge of their seats and create delightful new product emails time after time.
Apple
Apple certainly knows how to build anticipation before introducing another cutting-edge device to the public. Their launches always create a buzz and have people lining up outside Apple Stores for hours, if not days.
Apple's launch emails are nothing short of breathtaking. They pair elegant, minimalistic images with powerful, inspiring text so that the user has no chance of remaining indifferent.
