If you are reading this article, you will have already realized that both SEO and SEM have become part of your company.
It's like imagining ourselves as Harry Potter, as SEO and SEM are like the Ron and Hermione of our lives.
In this magical world of online marketing, there are several challenges and difficulties that Hermione brings us, for which we must be prepared with our best spells.
At Kiwop we want your business to be future-proof. That is why we recom truemoney phone number data mend that you continue reading this article about the main challenges that SEM brings for the future so that you can get ahead of them and be prepared for SEM positioning .
Come on, the sorcery class is going to begin!
What is SEM
For this class, it is important that we explain the subject matter from the ground up. In this case, it is necessary that you know (or review) what this tool is and how it works.
SEM (Search Engine Marketing) is a form of online advertising that focuses on increasing the visibility and traffic of a website through promotion in the search results of search engines like Google .
SEM involves using paid ads to appear at the top of search results for specific keywords, which are defined on the search engine platform, such as Google Ads .
These ads are typically placed at the top or bottom of the search results page and are identified as “ads” or “publicity.”
We summarize it as “the action of paying for ads in search engine results”
Have you seen how simple it is?
Now it's time to go one step further if we want to face the challenges we encounter. To do this, we need to know what the process is like until the ad appears up there , at first glance.
Vector showing what SEM ads look like and where they are located in search results
How the ad appears in search results
This is very exciting! It's like discovering a wizard practicing spells with his magic wand.
First of all, it is important to understand that SEM works on a keyword auction system .
This means that advertisers who want to display their ads in paid search results must bid on keywords relevant to their products or services.
Find out how to choose the best keywords for your campaign with this guide.
When a user performs a search on the search engine, the auction system determines which ads will be displayed and in what order.
This is based on several factors, including total bid , keyword relevance , and the quality of your ad and landing page.
The relevance
Keyword relevance refers to the relationship between the keyword and the content of the ad and the landing page.
If an ad is relevant to the keyword and the landing page is high quality, it is more likely to appear higher in paid search results.
It's like when a wizard has to choose his wand in Diagon Alley, if he chooses one that suits his power, his spells will be more powerful.
The quality
