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Advertising campaigns are one of the main ways to increase sales for your online business. But do you know how to run an advertising campaign? Do you know what the most common mistakes are? Keep reading and learn how to avoid them to achieve absolute success in your next marketing campaign.
Page Contents
1. Advertising Campaigns: What it is, examples and how to do it
2. Examples of advertising campaigns
3. Why opt for advertising campaigns?
4. How is an advertising campaign carried out?
5. Examples of errors in advertising campaigns
6. Optimize social ads campaigns
7. Increase your income through an advertising campaign
1. Advertising Campaigns: What it is, examples and how to do it
An advertising campaign is a Digital Marketing strategy that consists of carrying out a series of processes, executed on an established schedule, with the intention of increasing the number of visits, subscriptions or sales of a company or business that has an online presence.
2. Examples of advertising campaigns
Advertising campaigns can be carried out through Facebook Ads, Google Ads, email marketing , or in whatever way best suits your type of business.
If, in addition to what advertising campaigns are, you are also wondering what examples there are, you just need to take a look at the ads that Google, YouTube or Facebook show you by default. Don't you usually see ads that have to do with things you like or that you usually search for? This is thanks to Digital Marketing .
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3. Why opt for advertising campaigns?
With globalisation and digitalisation, a company's success today depends largely on Internet advertising. Having a well-designed website, having good web positioning, knowing how to convince users through copywriting techniques or correctly using advertising campaigns are just some examples of the techniques used to increase sales.
Normally, when talking about Digital Marketing, SEO and web positioning are greatly promoted, because appearing at the top of search engines offers such a large volume of visits that success is almost guaranteed.
However, it is not always possible to rank first, especially if you are in a niche that has a lot of competition. In these cases, the best strategy you can follow is advertising campaigns, because they allow you to stand out from the competition and reach your target audience more easily . However, not everyone knows how to do them correctly, and it is important not to make mistakes so that the result is favorable.
4. How is an advertising campaign carried out?
In order to carry out an advertising campaign, it is necessary to establish a series of factors in advance, such as the objective to be achieved (and which must be realistic), the target audience to be targeted, the type of product or service to be sold, the competition or the channels through which the strategy will be carried out. In the past, advertising campaigns consisted of billboards on the roads and advertisements on the radio and television. Today, thanks to Digital Marketing, advertisements can be much more personalized, and directly targeted at the people who are most likely to become a buyer.
There are many examples of advertising campaigns. You can pay to appear in the first results of Google, as a sponsored link, or to appear in the ads of other websites, thanks to the Google Ads strategy. It is possible to send advertising campaigns with offers or suggestions to potential buyers via email, when they register on a certain website, or you can make videos to appear in YouTube ads. Facebook Ads is another very viable option, although Google campaigns are perhaps the most used when it comes to promoting the presence of a business in a specific market.
5. Examples of errors in advertising campaigns
Now you have all the information. You already know what an advertising campaign consists of, how it is carried out and the most illustrative examples. But, if you are thinking of carrying out an advertising strategy, you should know that there are mistakes that should be avoided.
Any Google Ads campaign is based on a variety of fact brazil telegram phone number list ors that, when analyzed and worked on down to the last possible detail, improve results. From controlling the budget, to an attractive ad copy, to A/B testing of the landing pages, among others, will lead us to achieve profitable results. But just as important as the 'To Do' are the 'Not To Do': errors in Google Ads campaigns that we should set aside at all costs if we don't want our balance to only decrease .
A campaign is not just about launching an ad and letting the buyers come. It is necessary to have a Digital Marketing expert to avoid making basic mistakes that make you lose money in the process, since only in this way will you be able to get the most out of your advertising investments. To illustrate this, here is a list of examples of mistakes in advertising campaigns.
Lack of planning
This is the mistake par excellence. You must bear in mind that the success of an advertising campaign depends on your ability to predict the movements and decisions of buyers. Normally this information can only be assumed, with a relative percentage of accuracy, and the company that is most accurate will be the one that will reap the greatest benefits. Therefore, it is necessary to plan every detail, with a specific calendar in which you specify the dates on which the different advertisements will be launched, to which audience and through which channels.
Ignoring the analytics
Numbers are essential in marketing, because they are the only way to know if a campaign is progressing as it should or if it has some problem. Not only is it important to pay attention to the analytics of your own campaign, but you can also use data from other campaigns to find out which strategies are successful and which are not. Those businesses that ignore statistics and decide not to do analytics to assess the success of their campaigns are destined to fail.
Lack of honesty and clickbait
It is important to keep in mind at all times that the main objective of a Digital Marketing campaign is always to increase sales. The line between advertising and clickbait is sometimes very thin. If something you offer in your ads is false, or you are not entirely sincere, you will most likely gain visitors but not see an increase in sales, since you will be causing a campaign to discredit your own business. It is best to always have an advertising expert guide you on how to make attractive ads that can sell your product by highlighting the best aspects of what you offer.
Not choosing your target audience well
Another of the great difficulties of advertising campaigns on the Internet is precisely that of not correctly choosing the public to whom an advertisement is directed. Previously, advertising campaigns by companies that advertised on television did not have much to choose from, beyond different channels and time slots. Nowadays, however, it is much easier to target potential buyers, thus reducing the investment you need to achieve a better result. Make sure that your products and services reach the right people.
Not paying attention to social media
Digital Marketing on social media goes far beyond launching an ad on Facebook Ads. Unlike a specific Google search, social media has millions of movements every day from practically everyone. For this reason, it is also important to plan the content that you will upload to social media during the campaign, to maximize the number of people who will receive your message.
Neglecting content optimization
There are some companies that rely entirely on the power of a marketing campaign and forget to keep their blog updated, take care of their website's SEO or provide proper customer service. This can cause the strategy to not be as effective, and your visits and sales to drop as soon as the campaign ends.
