In any organization, teams depend on clear messages and targeted communication to meet their goals.
With an internal communication plan you can gain efficiency and quality in results. In fact, companies with highly efficient internal communication have 47% more profitability .
Furthermore, internal communication has a social character, because it links people with different roles inside and outside the company . At the same time, the technical aspect of ukraine email list organizational communication manages the flow of information within the organization, as well as between it and its environment.
Do you want to know which internal communication channels were most used by companies in 2021? Read: Internal communication channels: advantages + tips for choosing the best one .
What is an internal communication plan?
The internal communication plan is the starting point for the work of the communications sector within an organization and is usually carried out once a year.
Initially, it will be more complex, especially if it is being carried out for the first time in a company. However, over time, and with a good understanding of the company's communication demands and policies , internal communication planning will become more objective, focused and
Diagnosis: complete analysis of the scenario in which the company is inserted, analyzing and reviewing the organizational culture, mission, vision and values , the profile of the target audience, the means of communication used and their effectiveness. And also the strengths and weaknesses of communication, as well as the main threats and opportunities.
Planning: Planning begins with objectives and then moves on to discussing ideas and defining strategies. It also involves the actions to be carried out, the resources needed, the organizational chart, and how all of the above will be measured and evaluated.
Internal communication plan: diagnosis
The diagnosis is the first step in the internal communication plan. It serves to contextualize the actions that will be carried out and can be consulted when questions arise throughout the planning process.
Describe the market in which your company operates, the products and services it offers, how it was created and for what purpose, what its initial principles were, and compare this data with the current situation.
2. Mission, vision and values
You've probably heard of them before! Mission, vision and values are the set of fundamental guidelines that govern an organization. This trio is a very important resource for guiding strategic planning and building organizational identity , as well as guiding behavior and establishing unity among the company's employees.
Mission, vision and values should guide the internal communication plan, serving as a reference for strategies, formats, language and ways of approaching employees.
3. General analysis of internal communication
Even if there is no internal communication plan prior to the one you are working on, do a brief analysis of what is being done in terms of communication within the company. Document how it happens, what are the main channels used and evaluate the general situation, whether or not it is being effective for the organization.
At this point, it is essential to enlist the help of company employees. We advise you to conduct surveys and find out which sectors are most satisfied with the amount of information received and why.
Also investigate the internal communication channels that the company already uses. You can ask which channels are most used, what is the perception or evaluation of each of them in terms of channels and content.
This diagnosis will show which channel is best suited for a particular audience, which formats generate the most engagement, among other insights.
