To help you design a successful branding strategy , we have prepared this practical guide. Here you will find:
Branding is an English term that refers to the process of creating a personality for a brand through a distinctive design and its promotion to the target audience .
Branding involves the logo, color palette, typography, specific sounds, slogans , tone of voice and other sensory elements that make a company, product or service list of ukraine consumer email recognizable in the mind of the consumer .
Branding example: McDonalds
To illustrate what branding means, just think of a very popular company like McDonalds . Without much effort, you can remember that the colors red and yellow are associated with this brand.
Also, the M-shaped arches and typography might pop into your mind. You might not know the exact name of the font (and that's okay!), but you could probably recognize and distinguish it if asked.
This is the power of a branding strategy!
What is a branding strategy?
A branding strategy is an interdepartmental plan designed by a company to differentiate itself in the market. It is a combination of concrete and abstract elements that gives brands their own personality .
The goal of a branding strategy is to make an organization, product or service easily recognizable, both in the minds of customers and competitors.
When done well, a branding strategy can make people tell who the company is and what it sells with minimal prompting — for example, by displaying a sound, a symbol, or a set of colors.
Branding strategy example: Nike
Nike is one of the most successful sporting goods companies in the world. With its minimalist design, the brand has become recognizable across cultures — an example of a large-scale branding strategy.
A publication shared by Nike (@nike)
Look at this photo above. When you see this symbol, a stylized wing, you automatically know it's a Nike product without anyone having to tell you.
If you think about the slogan , Just do it , you develop a feeling that drives your purchasing decisions — we call this brand equity . The stronger you feel about an element of a brand, the stronger its value.
You may be interested in reading: Brand loyalty: 4 levels to cultivate in your company .
What are branding tactics?
Branding tactics are carefully planned actions or strategies to achieve a specific goal. For companies, this goal can be to generate more brand awareness , attract a new customer segment , stimulate seasonal sales, among others.
In a branding plan, tactics are the common thread behind all actions towards a pre-established goal. If you own a bakery and your goal is to increase dessert sales at Christmas, you may need to add green and red colors to the sweets you create to make them more appealing for the occasion, for example.
If you want to improve your branding strategy to boost sales and loyalty, read: What is customer value and how can you create it?
What are the types of branding?
Branding types vary according to the criteria established for classification. In this guide we will focus on the pillars that every company must have in order to be recognizable, generate positive feelings in customers and be successful in the market. Take a look!
