That’s why creating connected customer experiences that are humanized is at the heart of digital transformation efforts for most insurance companies.
And this is where knowing who your customers are, their channel preferences, intuitive AI chatbots, and always being there for them become so essential. That’s exactly what Infobip’s omnichannel communication solutions over Microsoft Azure do – humanize the digital experience to form connected customer journeys.
Why insurance companies should build connected policyholder experiences
According to a recent report, 50% of customers ranked overseas chinese in uk data personalized digital communications as a high priority, and 42% didn’t fully trust their insurers due to its lack. Yet only 17% of insurers reportedly use digital communications. Instead, telephone (51%) and traditional mail (50%) are their main communication methods leading to expensive and disconnected conversations.
What do your customers want?
According to the same report:
64% of customers want their insurers to understand them well
64% believe sentiment analysis is important for customer communications
What does this mean for customer experience in insurance?
Digital empowerment is vital for providing connected customer experiences.
Delivering personalized insurance policyholder experiences
Infobip’s omnichannel communication solutions on Azure empower insurers to deliver connected policyholder experiences that accelerate growth and loyalty through deeper customer insights and personalized messaging over their preferred channels.
