“You” is an advertising campaign aimed at society in madagascar email list general , since children, adolescents, adults and the elderly are highly likely to suffer from back and spinal ailments throughout our lives.
With this advertising campaign, the IAC Advanced Spine Institute wants to raise awareness that prevention is the best solution to minimize the chances we all have of suffering from spinal diseases. Going to a professional when the first symptoms appear always helps and makes the intervention of doctors more effective in addressing the diagnosis, treatment and recovery in a comprehensive manner. We only have one life and it must be lived to the fullest.
Parnaso has conceptualized, created and produced all the pieces of the campaign, as well as being in charge of planning and buying the media, which will be present in digital media, print, radio and social networks. “We are grateful for the trust placed in us by the IAC. They push us with their example and professionalism to seek our best version within our potential. It is truly a very stimulating challenge to collaborate with the IAC, since we are talking about one of the most cutting-edge column teams worldwide ,” said José Arribas, executive director and head of Parnaso.
