This type of advertising can help you a lot in your marketing strategy and can be very profitable. The reach of social networks is increasing, and although there are some that are not as fashionable as others, their potential is still very large .
If you want to know everything about advertising with Social Ads , stay with us to read this article.
What is social media advertising?
Social media advertising or Social Ads is basically displaying ads within social networks in exchange for payment.
Unlike SEM , which displays ads on search engines or on the Internet saudi arabia consumer mobile number list in general, Social Ads ads are displayed on social networks, and each platform has its own ways of advertising.
Drawing of a boy looking at social media
Social networks have millions of users
Typically, social media advertising spends its budget on CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) , spending only when the user clicks on the ad.
Advertising platforms on social networks Facebook Ads
It remains the social network par excellence and very popular, so its reach remains immense.
Facebook has a platform for advertising with many possibilities , Facebook Business , which allows you to shape your campaign in the way that best suits you.
Instagram Ads
This social network, increasingly used by more people , is from Facebook and they share a platform ( Facebook Business ), so it allows you to manage, if you wish, campaigns for both networks at the same time from the same platform.
Instagram is a perfect network for branding .
Twitter Ads
Although Twitter is no longer what it used to be, it is still a huge social network.
We could say that it is a more specific network for text . Even so, its option for Ads is very interesting and can give a lot of visibility .
Watercolor social media icons
Each social network has its own purpose
Youtube Ads
The most popular video platform, it is a great option to place your video ads and have a great reach. There are different types of video ads within YouTube .
Skippable ads starting at 5 seconds, non-skippable ads lasting 15 or 20 seconds, non-skippable bumper ads lasting up to 6 seconds, and overlay ads with images or text that appear at the bottom of the video.
Snapchat Ads
Snapchat is not used as much anymore and the ads within the platform are not very well known, so there is not much competition and this can be a plus.
Pinterest Ads
A perfect network for specific topics such as cooking, art or fashion.
Linkedin Ads
The largest network of professionals is perfect if you have a B2B business to promote it within this platform.
Each social network is used to communicate differently , so you can choose the one that suits you best.
If you are considering creating campaigns on any of these platforms , at Kiwop , we are experts in Social Ads and SEM .
