Scrolling makes sense in certain contexts, but when SEO is a priority, it's crucial not to fall into the temptation of using scrolling indiscriminately. Designing wisely means knowing your website's goals and how people interact with it. You can combine scrolling techniques on key pages, while maintaining more traditional structures for sections you need to rank independently.
And please, let's avoid excess. Sometimes less is more, and overusing infinite scrolling can make your website become a content trap that overwhelms rather than attracts.
The click: the old reliable that never fails
Now, we can't talk about scrolling without paying tribute to the click. For years, the click has been the pillar of web browsing. Opening a new page, accessing internal sections, going to a link... the click has been part of the user experience since the early days of the Internet.
Why is it still relevant?
Click-through offers a clear and structured way of navigation. When you have very distinct sections, such as in blogs or online shops with many categories, click-through makes the most sense. In addition, from an SEO point of view, pages that are opened via click-through can be individually optimized, each with its own title, description, keywords and, most importantly, its own content.
Another advantage of clicks is that they allow you to better measure user behavior . By clicking through a page, you can track which links are most popular, how much time the user spends on that section, and how they move around the site. This information is invaluable for improving the browsing experience and for digital marketing in general.
