How do we achieve this? By optimizing the factors that its algorithm takes into account , so that we benefit from the position it gives us in its results.
However, SEO is not simple, and thousands of factors come into play. And, among these factors, we can highlight two types:
On-Page SEO : actions you take on your website, such as creating good content, structuring a good web architecture, taking care of loading speed, designing a layout that is suitable for the user, using internal links, or optimizing images so that they weigh little.
Off-Page SEO : actions that can help you in costa rica email list positioning, but over which you have no direct control; it is everything that happens outside of your website. For example, receiving direct traffic, people searching for your brand on Google, obtaining links from other websites, or going viral on social networks.
So, answering the question of what SEO is , we could say, in a simple way, that On Page SEO is focused on the experience we provide within our website, and Off Page SEO is the reputation we have built outside our doors.
However, before we go into detail about some of these SEO factors, let's start at the beginning, and that is that all SEO optimization begins with a
Find out what your target audience is searching for on Google
To get traffic from Google, the first step is to know what people are searching for on Google .
But not just anyone, but more specifically your target audience. The ideal is to reach those users who are interested in our products or services or, in the case of covering something massive (such as a general newspaper), what is most searched for.
