Take care of the loading speed to avoid frustrating the user. To do this, it helps to use images that are not too heavy or a fast server.
Check that the design looks good and that the content reads properly , both on mobile and computer. Remember that more and more people visit websites from their mobile phones, so it is important to take care of the design for small screens.
The objective of addressing these aspects, rather than to position ourselves better from one day to the next, is to take care of the image that users have of us , and to build a good reputation for ourselves.
In addition, we must also avoid sending people back to Google : their answer must be on your website, and presented in a nice and correct way.
For this reason, although this has more to do with design and user experience, it is still an important SEO factor to consider for our long-term SEO strategy to be effective.
That people, when they read our content, say: “I loved this website, I want to come back later”, both because of the content itself and because of how well everything is presented.
Keep long-term branding in mind
The best thing that can happen to an SEO is that they start doing brand searches . For example, “Marketing and Web School”, “SEO consultant Emilio García”, etc.
This indicates that people want to find you, and no one else , because they had a good experience or have recommended you.
How do we boost these brand searches? Essentially, by doing a good job and taking care of our users. As I mentioned above: improving their experience on the site.
These brand searches are very positive for several reasons:
We have no competition in Google results, since we will appear first.
Google's algorithm will understand that many people want to visit only us, so it will start treating us as someone important in the sector.
We will be less dependent on Google's algorithm and possible drops in rankings, since we know that many people will search for us by brand, and we will always come out first there.
As you can see, working on branding or our online reputation has enormous benefits for SEO positioning. Now it's a matter of being consistent and rowing in the right direction so that our users are satisfied.
Take advantage of other ways to do SEO
Although web page SEO is an important branch, within web positioning there are some aspects with peculiar characteristics:
Local SEO
If you have a local business, you will be interested in covering keywords with a local focus, such as “SEO consultant Córdoba”, for example.
But, in addition to this, there is the possibility of registering your local business on the Google Business Profile platform , where you can create the listing for your local business and appear in the list of local businesses on Google Maps .
You've probably searched for "restaurants near tokelau email list me" and a Google map of nearby restaurants has appeared, right? Well, that's how you can do it by registering your business on this platform.
Or, for example, if you are looking for business schools, they are also likely to rank in Google listings with local results . There are many terms that Google Maps rank for to benefit you.
Local SEO on Google Maps
Some factors that help position your Google Business Profile listing are the number of reviews and their rating , as well as the information you fill out on your listing, whether you are open when they do the search, and the words they use in the reviews they write for you.
Without a doubt, this will give you greater visibility thanks to Local SEO and you will be able to receive more calls or clients through this platform.
International SEO
If you have more than one language or country as your target audience , you should establish an international SEO strategy.
