What is SMS Marketing: a complete guide to its application

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Having a thorough understanding of what SMS marketing is is vital to connecting with your audience directly and effectively. In fact, its impact goes far beyond just words on a screen. In 2023, SMS marketing is the preferred way for 91% of consumers to receive promotional messages , a fact that surpasses other forms of communication and promises to take your impact to new levels.

In this guide you will learn the keys to understanding how this powerful tool works , see its many advantages and learn the strategies that will help you incorporate SMS marketing into your overall marketing strategy.

TABLE OF CONTENTS
What is SMS Marketing?
Types of SMS marketing campaigns
1.-Personalized message for special dates
2.- Special offers
3.- Cross-Selling
4.- Appointment reminder
5.- Tracking an order
6.- Special events
7.- Thank you for your purchase
8.- Reconnect with old customers
9.- Purchase or service evaluation
How to send an SMS list of moldova consumer email Marketing campaign
Step 1 In the MDirector panel click on Create SMS
Step 2 Select the contacts who will receive the message
Step 3 Schedule the shipment
Tips for creating successful SMS marketing campaigns
Advantages of doing SMS Marketing campaigns
High open rate
High profitability
Less competitiveness
Shipping customization
Greater reach and immediacy
What is SMS Marketing?
SMS marketing is a marketing strategy based on sending short text messages to mobile devices with the aim of promoting products, services or events . Companies can reach their audiences directly, displaying exclusive offers, reminders and content of interest.



Currently, according to a report by Attentive Mobile Consumer Report, 50% of consumers make a purchase from SMS Marketing campaigns.

It is governed by regulations such as the CAN-SPAM Act in the United States , which establishes specific requirements for obtaining consent from the user. In addition, the General Data Protection Regulation (GDPR) in the European Union influences the way in which companies can collect and store personal data.

Types of SMS marketing campaigns
When it comes to planning your new marketing strategy through short messages, you can take multiple paths. Here are the most popular ones and some examples of SMS marketing to inspire you:

1.-Personalized message for special dates
Make your customers' special moments a priority . Use birthdays, anniversaries, and other celebrations to create a special connection and boost customer loyalty.